Type-Freaking-Orgraphy

The rush of excitement that I experienced once I learned that we were to be writing about typography. Typography is such an important tool for it can either hinder or enhance ones digital media work. My personal favourite fonts include:

• Helvetica Neue Ultra-Light
• Baskerville
• Bebas Neue
• Courier
• Chopin Script

I should honestly not be fangirling over typography to the degree in which I am.

Now as said previously, typography is majourly important within terms of visual merchandising as well as grabbing attention. Below are several examples of successfull and unseccessful uses of typography.

This image is depicting the Chanel logo if the font Comic Sans was used. I can not begin to describe how much I loathe this font. Whenever I think of comic sans, all that comes to mind is my eighth grade teacher, who wanted ALL essays to be in comic sans. Moral of the story: Never use comic sans, it is ugly.

The next image is from the television show American Horror Story: Coven. This font so happens to be one of my favourites! it is modelled after Rennie Mackintosh whose font was sans serif and very blocked. The AHS font was hand drawn by a typographist, and is deemed highly affective for it is not only visually appealing, but is in direct correlation with the show.

The final image is the cover of the novel The Fault In Our Stars. The cover designer used a manipulated version of the Chalkboard font to create a floaty and 2D aspect to the novel. The font is intriguing, but it is the added use of CRAP that makes the novel cover eye catching.

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